5 Ways to Maximize Online Advertising for Your Contracting Business

It’s 2016 and the reality of being in an Internet age is undeniable. Phone book and newspaper ads are a thing of the past, so if you want your advertising dollars to stretch as far as they can, then the Internet is your business’ best friend.  The two of you just need to get to know each other.

At Contractors Reporting Services, we specialize in helping you get your general contractors license in Florida, but we are here for you far beyond that point too. Whether you need assistance in licensing and renewals, have questions about establishing your corporation or need some direction with other business services , we work hard to provide you with the tools you need to succeed. A key component of operating a successful business is the utilization of business tools that will set you apart from your competition. Here are 5 ways to maximize online advertising to generate more new business:

  1. Establish Credibility

If a client walks into your office, your Contractor’s License should always be in plain view–probably framed right behind your desk.  Likewise, your website should act as your virtual office. Showcase your licensure, bonding and any other certifications with prime placement — one of the first things a visitor sees when your website finishes loading. Then, highlight a safety bond definition right below that, so that customers are educated on the significance of your licensure to them.  Showing proof of your insurance and any additional certifications from associations, manufacturers or government agencies, will convey that you are known through many different aspects of the industry and relationships are important to you. Reputation is everything and being forthcoming with your achievements establishes needed credibility.

  1. Optimize your site for mobile usage

Are you reading this on your smartphone?  In 2015, more than 50% of web searches were made on mobile devices.  If your website isn’t mobile-responsive, you isolate yourself from more than half of your potential customers!  Fortunately, it’s an incredibly easy problem to fix, if you haven’t already.  WordPress and other similar content management systems offer mobile-responsive templates or plug-ins for free, so you can do it yourself, and you can do it this weekend!

  1. Optimize for local SEO

SEO, or search engine optimization , determines how high up your website is shown in the search results for certain key-words.  The best way to optimize your website for local contracting searches is by creating a Google My Business Profile.  This, literally, puts your business on the map, allowing you to show up on searches and on Google+.  Plus, it’s easy to do.  Give your business a short introduction, listing the five cities closest to your location, and your top seven products and services.  Take smartphone pictures at your location and add the images to your profile. As long as your location services are on, Google will detect you and show pictures of your business.  Additionally, make sure your name, address and phone number are on every page of your site, remembering to verify the consistency of that information on every business profile you have.  Keep everything uniform and your site won’t stop climbing to the top of local contracting searches.

  1. Use social media

You can pay for local advertising on social media if you want to maximize the people who see you. Facebook even cross-references the search history of its users so that it caters its advertisements towards profiles who have already shown interest in similar services or products, so many small business owners count it as a wise investment. But regardless, make sure you develop social media profiles for your contracting business. LinkedIn increases the credibility of your business, and legitimizes you amongst the competitors you share in the industry; it’s great for networking too. Clients can ask questions on Twitter. Any potential customer should be able to find your business on Facebook, and if they see that one of their friends has hired you, it will probably help you win their business as well. You can showcase your work with before-and-after photos of your projects on Instagram, and using hashtags will spread your profile to innumerable users that are already interested in your subject matter. Content from your profiles will show your business multiple times in search engine results, and show your competitors even less.

  1. Get help

You don’t have to be the next Mark Zuckerberg to bring your site to the top of Google, and you don’t have to hire him either.  Outsourcing your advertizing to a digital media agency or freelancer is as effective as it is affordable, and the benefits are fantastic.  Enlisting professional help can make your website more user-friendly, add vivid graphics that make the site aesthetically pleasing to visitors (which enhances their experience and the likelihood that they take you seriously) and even spearhead SEO initiatives to increase the volume of visitors to your website as your business appears in more local search results.

At Contractors Reporting Services, we take pride in our industry and want to see your business succeed. If you need assistance with your Florida General Contractors license requirements, renewal or other industry licensing questions, please don’t hesitate to give us a call. We are here to help.

Contractors Reporting Services ~ https://activatemylicense.com

13795 N Nebraska Ave,
Tampa, FL 33613 ~ (800) 487-2084

How to Obtain Your Florida Electrical Contractors License

By Julia Bradley • July 27, 2023
The demand for licensed electricians is high in Florida and expected to continue growing as new construction and infrastructure projects are undertaken. If you are considering a career as a licensed electrician, you can expect to earn a competitive salary, and have steady employment and job security. Skilled electricians are needed in various industries, including residential, commercial, and industrial sectors. Electricians also have the flexibility to work independently, for an established company or start their own businesses which can give you more control over your work schedule, projects, and income potential. Although physical demands and challenging environments, such as cramped spaces, heights, or extreme weather conditions exist, those who enjoy hands-on work, problem-solving, and working with electrical systems will find this profession rewarding, and you can continually expand your knowledge and expertise through ongoing training and certifications. To be a licensed electrician in Florida, you must obtain a Certified Electrical Contractor license through the Florida Department of Business and Professional Regulation (DBPR). This license requires that you pass the electrical licensing exam, provide proof of work experience, demonstrate financial responsibility, and pass a criminal background check. Interested in obtaining your electrician’s license? This guide will explain the process and answer some common questions about the documents and requirements that will need to be provided to the DBPR. 

6 Ways to Grow Your Construction Business

By Ryan Bradley • April 25, 2023
6 Ways to Grow Your Construction Business

Three Construction Management Software Programs to Try

By Ryan Bradley • March 1, 2023
Get Organized in 2023: Three Construction Management Software Programs to Try
Real estate trends shows graphic of miniature house model on top of a blueprint

Real Estate Trends: What can Florida expect in 2023?

By crs-admin • November 15, 2022
Realtor.com has recently published its housing market predictions for 2020. In the forecast, analysts looked at four areas: supply, demand, home sales, and the move to affordability. 1) Supply Low affordability and higher interest rates caused growth in the housing inventory, while higher housing prices and higher interest rates raised barriers to entry. Houses satContinue reading
Approved stamp for a contractor applying for a state license

Six Easy Steps To Becoming A Contractor in Florida

By Sandra Brown • April 17, 2022
Six steps Contractors Reporting Services can assist you in becoming a Florida contractor. #1 The Application. #2 Work Experience and State Examination: you must pass the Florida contractor license and provide educational and/or vocational experience. #3 Proof of financial stability and a high FICO score. #4 Fingerprinting and criminal background check. #5 Proof of Insurance. #6 Application fees. These steps can be difficult on your own. Call Contractors Reporting Services for more information.
IT management and cyber security for contractors

IT Management and Cyber Security for General Contractors

By crs-admin • March 10, 2020
IT management and cybersecurity are critically important for the general contractor. Project management for the general contractor encompasses schedules, materials, services, permits, and, most importantly, people. When a cyber-attack steals client, subcontractor, and vendor account information, it hurts people.
CRM tools for contractors

CRM Tools Bring a Competitive Edge to General Contractors

By crs-admin • March 10, 2020
One of the most important keys to success as a general contractor is leveraging technology to multiply efforts, increase efficiencies, and improve communication. The right tools can facilitate general contractor licensing, filing annual reports, keeping the workers’ compensation exemption renewed, following lien law, pulling permits, and filing a notice of commencement. The general contractor mustContinue reading
A mechanics lien provides for general contractors to collect payment

Filing a Mechanics Lien in Florida

By crs-admin • February 24, 2020
Florida law offers strong lien rights for general contractors and suppliers. Providing that correct paperwork is in place if a contractor isn’t paid for a job, they are able to file a lien to receive payment as well as protecting themselves. In cases of non-payment, there are requirements that need to be fulfilled
Florida contractors need the right license to perform work

The Types and Requirements for a Florida General Contractor License

By crs-admin • February 15, 2020
If you’re interested in becoming a general contractor in Florida, you need to be licensed to perform construction work legally. There are two primary licenses to choose from which will allow you to perform general contracting work either throughout the whole state of Florida, or only in a specific local jurisdiction.
Enlisting the services of subcontractors on a large scale project

What is the role of a subcontractor in Florida?

By crs-admin • February 1, 2020
As a general contractor in Florida, you may be overseeing a larger-scale construction project, a renovation or even a residential remodel, but it’s possible that there are tasks that you do not have the expertise or necessary skills to complete. If this is the case, your first thought should be to enlist the services ofContinue reading
More Posts
Share by: