Can Instagram Be a Business Tool for General Contractors in Florida?

It’s 2016 and the reality of being in an Internet age is undeniable. Phone book and newspaper ads are a thing of the past, so if you want your advertising dollars to stretch as far as they can, so you should always look for new, affordable ways to market for your contracting firm.  At Contractors Reporting Services, we work hard to make your FL Contractors licensing and renewal processes as efficient as possible.  From what we’ve found; Instagram provides general contractors with a medium to build a following of potential customers.  The visual aspect of this social media app gives contractors a great opportunity to showcase their work. So we wanted to make a short guide, directing you on how to create the best Instagram account you can as a way to advertise your general contracting firm.

Username:

Your username on Instagram should conform to your firm’s other social media profiles.  If your company’s twitter account is @BurtsBestBathrooms, your company’s Instagram username also needs to be @BurtsBestBathrooms.

Post Quality Pictures:

Instagram is like a virtual billboard for your contracting company, so advertise your firm in the best way that you can.  Start off by posting around 3-5 pictures per week, but be particular in the photos you choose to post. Be sure to use good quality pictures too, because grainy or blurry images will only be a poor reflection on the company you are trying to promote.

Followers:

Join Instagram’s contracting community by following accounts similar or relevant to yours. @BurtsBestBathrooms should probably follow other bathroom contractors or plumbing accounts.  Accounts you follow are more likely to follow you back and bring you more followers.

#Hashtags:

Adding hashtags to your posts is a great way to increase exposure to other people and accounts that are interested in your industry.  However, be careful not to overdo it with the number of hashtags you add to your posts.  Customers may believe that doing so comes across as desperate, so it should be avoided.  As a general rule: keep your hashtags below 6 per post.

Use other apps:

Don’t be afraid to use other apps to edit your pictures before you post them.  Improving the quality of your photos increases the aesthetics of your account, and shows your potential clientele that your work is tasteful.

Timing:

Post your pictures at times when the app will have the most traffic. Maximize your exposure by strategically timing your picture postings, based off of when your followers have historically shown traffic to your posts.

Be Social:

Interact with other users! Reply to comments placed on your account and connect with other users. Compliment the accounts of other contractors’ handiwork (that you admire) and use it as a networking app.  Instagram is a community, so don’t be shy. Let others get to know your business. Generating new clientele is directly correlated to how far you go to get your company’s name out there: so don’t be shy, be social!

Being good at what you do is an honorable goal, but no matter how good you are, if you aren’t marketing your company, few will ever know. Taking advantage of current networking tools, like Instagram, is smart business and will help to get broaden your exposure to potential new clients.

At Contractors Reporting Services, we have been helping contractors dot “i”s and cross “t”s since 1965. If you have questions about obtaining a FL Contractors License, license renewal, corporation set-up or anything else related to the industry, please give us a call. We are here to help you.

Contractors Reporting Services ~ http://activatemylicense.com

13795 N Nebraska Ave, Tampa, FL 33613 ~ 1-800-487-2084