Newsletters – How To Make This Business Tool Work for You as a General Contractor – Part 1

As a Florida General Contractor, you are well aware of how quickly things can wrap up at the end of a project. You finish the job, clean up the site and finalize things with your happy client. When the job is done, the relationship is over, right? Wrong! Repeat business is the best type of business because you have already established a rapport with the client and both parties know exactly what to expect. So how do you stay in the forefront of your client’s mind for any future projects or when they are asked for a reliable referral? One very easy way is to send out a newsletter to your client base. The practice of regular communication will help to increase the likelihood that your former customers will think of you when asked for recommendations or hiring for a new project of their own.

At Contractors Reporting Services, we specialize in helping you meet the Florida General Contractor license requirements, but we are here for you far beyond that point too. Whether you need assistance in licensing or renewals, have questions about establishing your corporation or need some direction with other business services, we work hard to provide you with everything you need to succeed. Part of operating a successful business includes the utilization of business tools that will set you apart from your competition. In this 2-part segment, we will offer a few points to consider when determining if a company newsletter is the right tool for your business. Let’s start with the basics.

What Should Your Newsletter Say?

You definitely want to give this some thought, but don’t overthink it. After spending time in your clients’ homes, you and your employees are likely to learn about them, their interests and the common issues they face, in-home, seasonally and within the community. You also probably live around the same area in which you work, so you can use that to your advantage.

Offer some of your “contractor expertise” to answer some of the more frequent questions asked of you and your employees. This type of information will lay a firm foundation on which you can grow your content, and your base of loyal customers, without having to run blatant “Hire Me” ads at higher cost to your business. You can also include sections like:

  • “What’s Happening” – Upcoming community events that might interest your clients and their families
  • “Troubleshooting Tips” – Things to try before calling the pros
  • “Cleaning Tips and Tricks” – Indoor/Outdoor stain removal; How to’s for homemade “green” products, etc.
  • “Tis the Season” – Tips to help homeowners prepare for seasonal changes (weather, yard, etc.) and seasonal home maintenance recommendations
  • “For Sale” – Helpful information on preparing a home for sale, rent, vacation vacancy, (with the added bonus that they are likely to need some work done if they are planning to put their home up for sale or rent)
  • “New in Town” – Tips for new homeowners or DIY’ers wanting to perk up their property

Then, after providing your customers with useful tips and information, you can extend a subtle invitation for them to contact you with any professional needs they have.  By offering helpful information, you are serving your clients beyond the original job and they are more likely to trust you as their “go-to guy”.

In the fast-paced world of cash and carry, it can be highly beneficial to offer the unexpected. So many professionals hold their knowledge tightly to the vest, in fear of their customers no longer needing their professional expertise. However, that is simply not the case. While there are a few people that will choose the DIY approach, the vase majority of clients will appreciate your willingness to offer information on smaller manageable tasks, while eagerly allowing you to tackle more difficult projects. Loyalty extended to your customers will result in loyalty returned to you.

So that is the “what” and “why” in regards to your company newsletter. In part 2, we will discuss the “when” and “how” so you can make a more informed decision about whether or not this is a business tool that suits your company. Again, at Contractors Reporting Services, we work hard to help you get your Florida General Contractors license and lay a solid foundation for your future success. If you have any questions or need assistance, please don’t hesitate to give us a call.


Contractors Reporting Services ~
13795 N Nebraska Ave,
Tampa, FL 33613 ~ (800) 487-2084